Punch Trading Case Study

Objective

The Punch Trading campaign aimed to introduce the app to the trading community by leveraging humorous and relatable trading memes. By partnering with meme influencers, the campaign focused on normalizing the use of the app among traders.

Campaign Overview

The campaign integrated Punch into trading communities through relatable memes on popular meme pages, focusing on embedding the app in funny and trending content to promote the app without overt advertisement.

Target Audience

The campaign focused on traders and meme lovers who would resonate with light-hearted, humorous content. The target markets were India and regions with strong trading communities.

Results and Insights

• Total Impressions: 1.7M+ impressions across all posts.
• Total Engagement: Over 145K likes, comments, and shares.
• Increased App Visibility: The campaign generated strong buzz with questions like “Which app is this?” indicating increased interest in the Punch app.