Maono Case Study

Objective

The objective of the Maono campaign was to increase brand awareness and product adoption for their range of audio technology products. The campaign was designed to target a tech and creative audience in India and across Southeast Asia.

Campaign Overview

We partnered with 20 influencers from YouTube and Instagram to showcase Maono's high-quality microphones and audio equipment. The influencers created engaging content that highlighted the key features of Maono’s products, such as superior sound quality and ease of use for creators and professionals.

• Focused on YouTube and Instagram as primary platforms.
• Collaborated with influencers specializing in tech reviews and content creation.
• Ran product demonstrations and tutorials as part of the campaign.

Target Audience

The campaign aimed at reaching content creators, musicians, podcasters, and video producers who required top-notch audio equipment for their projects. The key markets were India, Thailand, Malaysia, and the Philippines.

Influencer Collaboration Highlights

• Tech Guru: 10.5 million views on his product review video with over 500,000 likes.
• Sound Pro: 8.9 million views on a tutorial video featuring Maono’s microphones, generating high engagement and interest.
• Creator Nation: 6.8 million views with 400,000 likes, showcasing the use of Maono products in real-world content creation.

Results and Insights

• Increased Visibility: The campaign generated over 32 million views, significantly boosting awareness for Maono’s product lineup.
• High Engagement: The content resonated well with the audience, with over 1.2 million likes and comments on the influencer posts.
• Product Adoption: The influencers helped drive product sales and adoption, particularly among content creators and audio professionals.