Luma AI Case Study

Overview

Luma AI partnered with Growwik to drive awareness and downloads for their revolutionary 3D content platform. Using AI-powered video processing, Luma converts regular video footage into interactive 3D scenes. With keyframe features, users can simulate drone-like shots, opening new creative possibilities. This campaign aimed to showcase these innovative features, grow the user base, and establish global brand recognition for Luma AI.

Objective

This campaign aimed to showcase these innovative features, grow the user base, and establish global brand recognition for Luma AI.

Execution Highlights

The Challenges

Luma AI faced the challenge of standing out in an increasingly crowded AI landscape. The platform needed to demonstrate the value of its advanced 3D modeling tools while driving significant organic growth, including app downloads and social media engagement, without relying on paid advertising.

Our Approach

Growwik collaborated with 35 influencers across different sectors to showcase Luma’s unique tools through engaging content. These influencers used Luma’s keyframe features to simulate drone-like shots, offering new ways for creators to tell their stories through interactive 3D models.

Impact and Virality

This campaign helped Luma AI gain global recognition. Many influencers, including CSK cricket team and top food bloggers, used the platform to create 3D scenes. The viral success of the campaign established Luma AI as a key player in 3D content creation.

Conclusion

The collaboration between Luma AI and Growwik proved to be significant in the company’s journey. By combining influencer marketing with creative content strategies, the campaign delivered exceptional results—building brand awareness, driving downloads, and establishing Luma AI’s name globally.