Flam App Case Study

Objective

Flam App showcased its AR technology through innovative newspaper ads that transformed print media into interactive experiences. Users could scan the ads using the Flam app, allowing them to view branded videos in AR. The campaign also included influencer reels to promote the technology on social media.

Campaign Overview

We applied AR technology to traditional newspaper ads, allowing users to scan and watch videos directly on the printed page. Collaborating with key influencers, we also promoted the campaign on Instagram reels, showcasing the technology in action.

Target Audience

The campaign aimed to engage a wide range of users, including traditional print media consumers and tech-savvy individuals interested in AR. The target audience spanned India and Southeast Asia, where newspaper readership remains high.

Influencer Collaboration Highlights

• Flam x MAHE Bangalore: 2M views, 87K+ likes, and 324 comments for the MAHE Bangalore.
• Flam x Britannia Nutrichoice: 6.2M+ million views, 700K+ likes, and 2705 comments.
• Flam Card Reel: 800K views, 39K likes, and 240 comments, showcasing the AR technology.

Results and Insights

• Massive Reach: The campaign generated over 8.9 million views, amplifying awareness of Flam’s AR technology.
• High Engagement: With more than 800K likes and 3.2K comments, the campaign resonated well with users.
• Brand Impact: The innovative use of AR in traditional media positioned Flam as a leader in immersive advertising.