FlamApp AI.
Redefining marketing with immersive AR experiences
About FlamApp AI
FlamApp AI specializes in augmented reality (AR) solutions, creating immersive experiences that redefine traditional marketing strategies. By integrating AR into campaigns, FlamApp bridges the gap between static media and interactive consumer engagement across FMCG, education, and fashion industries.
Our Focus
- Augmented Reality Solutions
- Immersive Marketing Experiences
- Cross-Industry Innovation
Campaign Overview
FlamApp AI collaborated with Growwik Media to integrate AR technology into marketing campaigns for several prominent brands. The objective was to enhance consumer engagement, increase brand visibility, and position these brands as pioneers in AR-driven marketing.
Featured Campaigns
Flam x Britannia NutriChoice
Objective: Revolutionize print media engagement using AR technology.
Execution
- Published AR-enabled ads in leading newspapers: The Hindu, The Times of India.
- Readers could scan the ads to unlock branded videos featuring dynamic content.
- Partnered with 50+ nano influencers and 12+ micro influencers to amplify reach on social media.
Results
2M+
Scans
40K+
CTAs
7M+
Social Media Views
800K+
Likes
Notable Comments
Flam x Manipal Education (MAHE Bangalore)
Objective: Enhance student engagement through interactive AR-powered educational materials.
Execution
- Targeted MAHE (Manipal Academy of Higher Education) in Bangalore.
- Published AR-enabled content in: Vijay Karnataka, The Times of India.
- Developed immersive 3D content integrated into educational tools and campaigns.
Results
6M+
Views
3000+
Registration CTAs
Significantly boosted course sign-ups.
Flam x AJIO Heeramandi Collection
Objective: Promote AJIO's exclusive Heeramandi ethnic collection through AR-driven engagement.
Execution
- AR ads showcased the collection in newspapers like: Vijay Karnataka, Hindustan Times, The Hindu.
- Collaborated with 100+ nano influencers from Karnataka, Maharashtra, and Delhi.
Results
2M+
Views
100K+
Likes
800+
Comments
Enhanced brand visibility and positioned AJIO as a pioneer in AR-driven fashion marketing.
Content Planning
Interactive Print Ads
Enabled readers to scan ads and access dynamic video content, enhancing engagement.
Influencer Collaborations
Leveraged influencers to share AR experiences on social media, broadening reach and engagement.
Educational Integration
Developed AR-powered educational materials to make learning more interactive and appealing.
Challenges Faced
Consumer Education
Ensuring consumers understood how to access and interact with AR content.
Technical Accessibility
Making sure the AR experiences were easily accessible without the need for additional applications.
Content Integration
Seamlessly blending AR content with existing marketing materials to maintain brand consistency.
Campaign Outcomes
Market Hype
FlamApp's innovative campaigns created a buzz in the advertising industry, leading to partnerships with major brands like Flipkart, Samsung, and Aditya Birla Capital for similar AR-driven advertisements.
Industry Recognition
Organic LinkedIn posts praised FlamApp's AR technology, with marketing professionals discussing the potential of interactive advertising.
Proven Leadership
FlamApp positioned itself as a thought leader in the AR advertising domain, attracting both global and domestic brands to explore AR-based campaigns.
Cross-Industry Expansion
Successfully demonstrated the potential of AR across FMCG, education, and fashion, setting the foundation for future campaigns in additional industries like retail and entertainment.
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